Case study
Rebel Noir: an all-black identity for a menswear label
Rebel Noir makes menswear for people who dress like old-school film rebels. They needed more than a logo: a full identity and a plan for taking it to market.
The challenge
The label had an attitude and a wardrobe, but nothing that held them together visually. The brief was a premium, rebellious identity and a marketing direction to match, built from zero.
What we did
- Logo design
- A visual identity of deep blacks and sharp contrast, with typography to match
- T-shirt designs
- A positioning and marketing roadmap built on brand storytelling and audience engagement
- A website, in development
The outcome
Rebel Noir now has a logo, a visual system and a marketing roadmap that share one attitude, and the brand is starting to be recognised. The website is the next phase.