We look from the other side
Inverted Digital is a creative studio in Sofia. Designers, strategists and producers who build brands, websites, events and campaigns for organisations from startups to public institutions.
The name is the method. Before we design anything, we turn the brief around and read it as your customer would.
Most marketing is written from the inside out: what the company wants to say, in the order the company thinks of it. The work that performs is built the other way round, from what the audience already believes and what they need to see next.
20+
clients on our list
6
services, one team
4+
years with our longest-running client
11
case studies you can read
Studio
The studio in four facts
Based in Sofia
We work in English and Bulgarian, with clients in Bulgaria and abroad.
One team, six services
Branding, websites, AI tools, events, social media and end-to-end marketing, made by the same people.
Long relationships
Our longest-running client, UFT Plovdiv, has been with us for more than four years.
Public and private work
We have delivered for a university and a museum, won a tender under a European project, and launched brands from nothing.
Method
How we work
Five steps, the same on every project.
Immersion
We learn the business before we open a design file: goals, audience, competitors, what has been tried and what it cost.
Blueprint
You get a plan you can argue with. Structure, positioning, formats, timeline and price, agreed before production starts.
Creation
Design, copy, build and production happen in one team, so the logo, the site and the launch event look like the same company.
Precision
We test, measure and correct. Speed, accessibility, on-brand detail, the run-of-show, the numbers after the first week.
Launch and beyond
Going live is the middle of the job. We stay for updates, support and the next campaign. Our longest-running client has been with us for over four years.
Our own product
SeatCue
An AI planning workspace for B2B event teams.
Describe an event once and SeatCue drafts the work around it: the task plan, the campaign, the event page, the sales prep and the results report. Built and run by Inverted Digital.
Visit seatcue.aiClients
