Cookie policy
This site sets no tracking cookies until you agree, and never sets advertising cookies. Your choice can be changed on this page at any time.
Last updated:
1. What this page covers
This policy covers two separate things that are easy to confuse: the storage used by this website, inverted.digital, and the storage used by websites and tools we build or host for clients. They are different sites with different owners and different rules.
2. Cookies and storage on this website
Before you make a choice, this site stores nothing on your device and requests nothing from third parties. After you choose, it uses the following.
| Name | Type | Purpose | Lifetime |
|---|---|---|---|
| id_consent_v1 | Local storage, necessary | Remembers whether you accepted or declined analytics, so we do not ask on every page | Until you clear it or change your choice |
| id_noga | Local storage, necessary | Present only if you used the opt-out link in section 6; keeps analytics off in this browser | Until you undo it |
| _ga | Cookie, analytics, only after you accept | Google Analytics: distinguishes one browser from another | 2 years |
| _ga_<ID> | Cookie, analytics, only after you accept | Google Analytics: keeps the state of the current session | 2 years |
Analytics runs with IP anonymisation enabled and Google Signals disabled. The contact form does not set cookies.
3. Cookies on client websites and tools we build
Websites, landing pages and web tools that we design, build or host for clients are not covered by the table above, even when a tool is temporarily served from an address under inverted.digital. Each of those belongs to the client, who decides which cookies it uses and publishes its own cookie notice. A client site may, for example, use login cookies, shopping basket cookies or its own analytics.
If you have a question about cookies on a site we built, ask the organisation that runs it. If you are not sure who that is, write to us and we will point you to them.
4. What we never set
This website does not use advertising or remarketing cookies. Advertising storage, advertising user data and ad personalisation are denied in our analytics configuration and stay denied even after you accept analytics. There are no social media tracking pixels and no embedded third-party media on this site.
5. Your choice
Current setting: Analytics is off until you accept.
Declining after you had accepted switches analytics off straight away and deletes the analytics cookies from this browser. You can also block or delete cookies in your browser settings.
6. Excluding your own visits
If you work on this website, or simply never want your visits counted regardless of the cookie notice, open any page once with ?noga=1 added to the address, for example https://inverted.digital/?noga=1. That stores an exclusion in the browser you used, and analytics will not load there even if analytics is accepted. To undo it, open a page with ?noga=0.
7. Changes and contact
If we add or remove a cookie, we update this page first. The date at the top shows the latest version. Questions: hello@inverted.digital. For how we handle personal data more generally, see the privacy policy.