Case study
Borisov Studio: naming and branding a sculptor's practice
Boris Borisov's sculptures stand in public spaces in Sofia and Veliko Tarnovo. His name online did not match the scale of the work.
The challenge
He needed a recognisable identity to present the practice to commissioners and galleries, in Bulgaria and abroad, starting with what to call it.
What we did
- The studio name: Borisov Studio
- A logo and visual identity that reflect the craftsmanship of the sculptures
- A portfolio website covering the work, the process and the artist's philosophy
- Social media set-up and management
The outcome
The practice now has a name, a mark and a website that present it at the level of the work. The artist credits the new brand with helping to bring in opportunities, partnerships and commissions.