The Client: A Master of Sculpture
Boris Borisov is one of Bulgaria’s most renowned sculptors, with his works displayed in key locations across the country—from the iconic Vitosha Boulevard in Sofia to museums like the Wax Museum in Veliko Tarnovo. His sculptures and wax figures bring history and artistry to life, capturing the essence of Bulgaria’s cultural heritage.
As an artist with a remarkable portfolio, Borisov needed a brand identity and digital presence that reflected his artistic mastery. That’s where we came in.
The Challenge: Giving an Artist’s Vision a Digital Form
While Borisov’s sculptures speak for themselves, his personal brand and online presence did not yet match the scale of his impact. He needed a strong, recognizable identity that would establish him as a leading sculptor both locally and internationally.
From defining the right name for his studio to creating a cohesive brand identity and an elegant website, our goal was to craft a digital presence as timeless and sophisticated as his art.
The Solution: Branding That Stands the Test of Time
Our approach was to create a branding and digital experience that complements the prestige and craftsmanship of Borisov’s sculptures. We helped shape the Borisov Studio name, ensuring it reflected both legacy and artistic excellence. The logo and visual identity were designed to embody refinement, craftsmanship, and timeless artistry. We also developed a sleek, visually immersive website that showcases Borisov’s portfolio, process, and artistic philosophy. With this carefully curated aesthetic, the brand now resonates with art collectors, galleries, and institutions, positioning Borisov Studio as an authority in sculptural artistry.
“For years, my sculptures spoke for themselves, but Inverted Digital gave my studio a voice, a brand, and a digital presence that matches my art.”
The Impact: A Brand as Iconic as His Sculptures
With a polished brand identity and a striking online presence, Borisov Studio now stands out in the art world. The elegant website and cohesive branding have elevated Borisov’s professional image, allowing him to attract new opportunities, partnerships, and commissions.
