# Inverted Digital

> Inverted Digital is a creative studio in Sofia, Bulgaria. One team does branding and identity, website design and development, custom AI tools and digital transformation, event management, social media management and end-to-end marketing. Tagline: "Perspective is everything". Contact: hello@inverted.digital, +359 883 517 300.

Legal entity: Inverted Digital Ltd. The site is in English. Projects start with a free consultation followed by a written proposal with scope, timeline and price. Every project follows five steps: Immersion, Blueprint, Creation, Precision, Launch and beyond.

## Services

- [All services](https://inverted.digital/services/): overview of six services and twelve capabilities
- [Website Design](https://inverted.digital/services/website-design/): Custom sites, designed and built in-house. Fast, accessible, structured for search and easy for your team to keep current.
- [AI Tools & Digital Transformation](https://inverted.digital/services/ai-tools-and-digital-transformation/): Small custom tools that take one repetitive job off your team: test apps, calculators, intake forms, internal dashboards. Designed with you, built with AI.
- [Branding & Identity](https://inverted.digital/services/branding-and-digital-identity/): Naming, logo, typography, colour and voice, documented so the brand stays consistent after we hand it over.
- [Event Management](https://inverted.digital/services/event-management/): Conferences, launches and exhibitions, planned and run end to end, with the branding, print and stage design made by the same team.
- [End-to-End Marketing](https://inverted.digital/services/end-to-end-marketing/): Strategy, content, ads, email and reporting from one team with one account manager, for companies without a marketing department.
- [Social Media](https://inverted.digital/services/social-media-management/): A content calendar, custom graphics, captions, community management and a monthly report. Plans from $250 a month.

## Published starting prices (USD, excluding VAT)

- Branding & Identity: Starter $500, Growth $1,000, Enterprise quoted per project
- Event Management: Starter $1,000, Growth $3,500, Enterprise quoted per project
- Social Media: Starter $250 per month, Growth $600 per month, Enterprise quoted per project
- Website Design and End-to-End Marketing are quoted per project.

## Case studies

- [Portfolio](https://inverted.digital/portfolio/): all case studies and a client list
- [UFT Plovdiv](https://inverted.digital/portfolio/uft-plovdiv/): The University of Food Technologies in Plovdiv is the only Bulgarian university dedicated to its field. Its old website made that hard to see.
- [Pavlikeni Historical Museum](https://inverted.digital/portfolio/pavlikeni-historical-museum/): The museum was renewing its physical exhibitions under a European revitalisation project. Its website had not kept up. We won the tender to rebuild it.
- [Bulgarian Academy of Sciences](https://inverted.digital/portfolio/bulgarian-academy-of-sciences/): The Bulgarian Academy of Sciences, founded in 1869, is the country's national research institution. We designed and built a website for it.
- [Nina Kovacheva](https://inverted.digital/portfolio/nina-kovacheva/): Contemporary artist Nina Kovacheva asked us to organise an exhibition of her work and to design everything a guest would see or hold.
- [IT Export](https://inverted.digital/portfolio/it-export/): IT Export is a Bulgarian IT company working in cloud consulting, event management and IT solutions. It needed to look like the specialist it is.
- [DJ Fidanchev](https://inverted.digital/portfolio/dj-fidanchev/): For DJ Koko Fidanchev we do the whole set: the logo and identity, the website, events, social media and the printed material that goes with them.
- [Large manufacturing company](https://inverted.digital/portfolio/candidate-test-for-a-manufacturer/): A large manufacturing company interviews candidates for production roles on site. We built the test they take: an interactive web app in Bulgarian, Russian and Ukrainian.
- [Technology company](https://inverted.digital/portfolio/invoice-app-for-a-tech-company/): A technology company wanted a better view of its expenses. We built an invoice management app in which AI reads each invoice and fills in the dashboard automatically.
- [SeatCue AI workspace](https://inverted.digital/portfolio/seatcue/): SeatCue is our own product, built and run by Inverted Digital. Describe an event once and it drafts the work around it.
- [Rebel Noir](https://inverted.digital/portfolio/rebel-noir/): Rebel Noir makes menswear for people who dress like old-school film rebels. They needed more than a logo: a full identity and a plan for taking it to market.
- [Borisov Studio](https://inverted.digital/portfolio/borisov-studio/): Boris Borisov's sculptures stand in public spaces in Sofia and Veliko Tarnovo. His name online did not match the scale of the work.

## Perspectives (articles)

- [Perspectives](https://inverted.digital/perspectives/): all articles
- [Start the brief on the audience's side](https://inverted.digital/perspectives/start-on-the-audience-side/): Most briefs describe what a company wants to say. Here is the four-question version we use to rewrite a brief from the customer's point of view.
- [What a website costs after launch](https://inverted.digital/perspectives/what-a-website-costs-after-launch/): Launch day is the cheapest day of a website's life. What upkeep really involves, what happens without it, and how to budget for the years after.
- [The logo is the last ten percent of a brand](https://inverted.digital/perspectives/the-logo-is-the-last-ten-percent/): A logo cannot fix a brand that has not decided what it is. The decisions that come first, and how to tell whether you need a logo or a brand.
- [An event starts when the invitation lands](https://inverted.digital/perspectives/an-event-starts-with-the-invitation/): Guests judge an event long before the doors open. A before, during and after checklist for event communication, including who owns the guest data.
- [Nothing loads before consent: how we rebuilt our own site](https://inverted.digital/perspectives/nothing-loads-before-consent/): How this website was rebuilt: no tracking before consent, a strict content security policy, accessibility checks on every page, under three megabytes in all.
- [Writing a website that AI assistants can read](https://inverted.digital/perspectives/writing-for-ai-assistants/): People now ask AI assistants what a company does. Five practical changes that help them answer correctly: plain statements, structure, schema, llms.txt.

## Products

- [SeatCue](https://seatcue.ai/): An AI planning workspace for B2B event teams. A product of Inverted Digital Ltd.

## Studio

- [About](https://inverted.digital/about/): who we are and how we work
- [Contact](https://inverted.digital/contact/): contact form, email and phone

## Policies

- [Privacy policy](https://inverted.digital/privacy/): legal bases, controller and processor roles, AI processing, retention, rights
- [Terms and conditions](https://inverted.digital/terms/): proposals, fees, ownership, AI-generated output, liability, governing law
- [Cookie policy](https://inverted.digital/cookies/): storage used on this site and how to change your choice